Cosmin Alexandru

Curriculum

We frequently start a negotiation convinced that we will sell a product or service. But most of the time we "sell"  ourselves, above all. Those in front of us are willing – or not – to listen to our arguments depending  on what they know about us, on their already - formed opinion . This image that precedes us can be in our advantage, if we prepare ourselves for it. 

In Romania there is quite a wide-spread mentality of a misunderstood modesty, according to which preoccupation for our own image is something we could just as well do without. We tend to  suppose that, since we are really good, then, naturally  and obligatorily, we will also have a good public image. This trap placed us already, as a society, at the end of the line of  European countries in what concerns our country image, our attractiveness and the interest others manifest towards us.

Companies invest huge amounts of money in corporate branding and in the  brands whose products they sell, not because these wouldn't be  good, but because, among so many other very good companies and products, those which pass on a more precise, more distinct and more relevant image for the audience are the winners. 

The professional and personal success of  today world’s leaders follows the same rules, with some specific differences. This course will help you understand them and use them to your advantage.

1. What is a brand? What about a personal brand? Differences and similarities.
   
   
2. How is a brand formed ? Examples.
   
   
3. What is a  personal brand good for ? Examples.
   
   
4. When is the right time for a personal brand?
   
   
5. How do we create a personal brand?
   • Objectives
   • Steps
   • Means
   • Traps
   • Evaluation
   • Results
     
     
6. Types of interactions with different targets:
   • proximal environment
   • extended environment
   • Mass-media.