Managing Partner B&P Brandivia

Academic Education

Graduate of ASEBUSS Program for Executive MBA coordinated  by the University of Washington Business School in cooperation with the Romanian-American Postgraduate School of Business, 1997 - 1999.

Graduate of the General Economics Faculty within the Academy of Economic Studies Bucharest, The Faculty of General Economics, 1994.

Professional Experience

Starting with June 2005, founder and Managing Partner of Brandivia ltd., a company offering consultancy in branding and strategy.

Founder and Managing Partner of Brandivia ltd., a company offering consultancy in branding and strategy (June 2005-Jan. 2010).

Managing Partner B&P Brandivia, a company offering consultancy in branding and strategy, corporate &public affairs, CSR, reputation (Jan. 2010-present).

Managing Director of GfK Romania – Market Research Institute ltd. –  company resulting  from the take-over of "Research Team Romania" by GfK, January 1996 – March 2005.

GfK Romania – Market Research Institute ltd. is a subsidiary of the German Group GfK AG based in Nuremberg, one of the top 5 market research organizations in the world.

In 2004 the turnover of GfK Romania was over 2,000,000 USD, with a staff of 45 employees, thus being the largest market research company in the country for the last 4 years. 

Founder, shareholder and General Manager of Research Team Romania – RTR, a Romanian-American joint venture in the field of market research, 1992 – 1995.

Experience with various organizations

Since May 2005, member of The Center on Global Brand Leadership based at Columbia University in New York. The Center is a partnership of leading business schools in the United States, Europe and Asia, and its mission is to bring together leaders in the domain of branding from the world's leading multinational corporations, business schools, and brand consultancy companies in order to stimulate new research and facilitate  dialogue in order to find the best solutions to the challenges of branding and new developments in business.

Member of ESOMAR (European Society for Opinion and Marketing Research) between 1993 and 2005. The headquarters of the Society is in Amsterdam and its membership includes more than 4,000 marketing and research professionals from over 100 countries worldwide.

Member in the Board of Advisors of AIESEC Romania in the year 2000.

Member of the Consultative Council (Board of Advisors) of AIESEC Romania since 1999.

Founding member of AIESEC Romania (French abbrev. for The International Association of Students in Economics and Commercial Sciences) in 1990.

International Exposure

Selected among 25 emerging leaders from 25 countries to take part in the 2005 Multi Nation Program of the Eisenhower Fellowships (www.eisenhowerfellowships.org) between March and May 2005. For two months, I traveled throughout the US, meeting one-on-one with leaders from various fields (politics, lobbying, NGO’s, media, business etc.) and participated in seminars and conferences, in order to get a better understanding of the American society and its fundamental political and public institutions and organizations and the way they work.

Participation in the "GfK Excellence Team" – selected among 15 managers from all over the world to redesign the Corporate Guidelines of the GfK Group between September 2001 and September 2002.

Participation in Congresses of ESOMAR in Hague – 1995, Istanbul – 1996, Edinburgh – 1997, Paris – 1999, Vienna – 2000, Rome – 2001, Barcelona – 2002 and Lisbon – 2004.

Participation in the 32nd International Congress "Knowledge and representation of the in Central and South-Eastern Europe Nations" organized by The Institute for Cultural Meetings in Central Europe at Gorizia, Italy in November 1998. Personal presentation with the paper  "Looking around us – friends or foes?".

Participation in trainings and seminars within the GfK Group in Germany, Austria,  The Czech Republic, Poland, Hungary, Belgium, Denmark and  The United Kingdom during 1996-2004.

Participation in international courses and seminars of AIESEC in Italy, Switzerland, France and Austria during 1990-1992.